The 19 Most Profitable YouTube Niches

YouTube is one of the top social media platforms today and presents many opportunities for content creation. The best way to grow a YouTube channel and make money online through your videos is to have a strong niche and show your expertise.

If you’re not sure where to get started when it comes to developing your particular niche and generating channel ideas, this article is for you. We’ll look at some of the most profitable youtube niches out there to help you create the best video content.

What is a YouTube Niche?

Before diving into YouTube niches, it’s crucial to take a step back and understand what the term entails. A YouTube niche refers to the type of content a YouTube channel focuses on, and it is a way for the creators to show they are a specialist in a specific topic. YouTube niches can span across different types of content and even go into sub-niches, depending on the creator.

For example, some channels may focus on gaming-related content, and others may be even more niche by only talking about specific games or one gaming aspect. Similarly, niches like cooking may concentrate on certain types of foods or specific cuisine or talk about cooking in general. But ultimately, a YouTube niche is a way for content creators to focus on a topic and attract viewers based on that specialism. By focusing on a specific niche, a YouTube channel can develop a loyal following of viewers interested in the same type of content.

The Most Profitable Niche on YouTube

The great part about YouTube is that there are a wide variety of niches to choose from, but also room to create your own niche and have your own point of view. Based on YouTube stats and the different types of Youtube videos currently trending, there are some clear indicators of popular niches to go into.

Some of the most popular YouTube niches include tech videos, step-by-step instructions and how-to’s, and product reviews. Other popular niches include gaming, beauty and wellness, educational videos, health and fitness, travel, productivity, and product reviews.

19 of The Most Profitable YouTube Niche Ideas

If you’re seeking out the best YouTube business ideas and new ways for accessing YouTube audiences, niching down is an absolute must. We’ll look at some of the top niches on YouTube to help you find the best niche for your channel

1. Gaming Niche

If you’re thinking about ways to start a youtube channel, one of the most popular niches to consider is gaming. There are many types of gaming channels out there, including gameplay, strategy, game reviews, and more. If you’re interested in gaming and want to earn money, then being part of a gaming niche could be the right fit.

2. Funny Videos and Random Videos

Another popular niche is to entertain through your YouTube videos. Many YouTube influencers have built their channel by creating funny videos, including pranks and stand-up comedy, as well as random videos showcasing something funny.

3. Music Videos

Creating your own YouTube videos could be a great option if you are a musician looking to connect to a large audience. You can reach your target audience for music while also creating amazing videos for your music, and you can share a wide range of music styles on your YouTube channel.

4. Autonomous Sensory Meridian Response (ASMR)

Another online business idea for YouTube is to create ASMR videos, as that is one of the highest-paying niches that attract a lot of YouTube views. ASMR videos are one of the best YouTube channel ideas for creating a faceless YouTube channel.

ASMR content can include different types of sounds and music as a form of ambient or background noise (e.g., fire sounds, beach sounds), or you can go down a sub-niche and create other types of sound content to get more audience towards your channel.

5. Niches with Educational Content

Another profitable YouTube channel idea is to create educational content. This is one of the more profitable niches and includes content such as tutorials and teaching videos. If you have specialized knowledge, teaching others can be a great method for making money online while enabling you to create videos that help others learn.

6. Niches Showing Life Hacks

Life hack content remains one of the most profitable YouTube niches, especially if you create productivity hack content. Life hacks can also be a great YouTube niche if you can create videos relating to home maintenance hacks or other video content that shows people an easy way to do something – whether it’s at home, on the computer, or in other areas.

7. Personal Finance

Personal finance is a growing niche and has the potential to become one of the most profitable niches on YouTube over time. Personal finance can include quality content on investing, stock trading, saving, budgeting, and other ways to help people manage their money. Personal finance is a good niche as there is comparatively low competition and plenty of opportunity to create truly unique video content.

8. Lifestyle Niche

Lifestyle YouTubers have been a staple part of YouTube for a long time, and lifestyle tends to be one of the best niches on YouTube because there is so much flexibility in the type of video content you create. Some lifestyle content focuses on fashion, and others focus on travel and showing their Youtube journey as they grow their channel.

9. Sustainable Fashion YouTube Channel

Building on the previous niche, you can sub-niche and build your following by creating video content relating to sustainable fashion. It is one of the best YouTube niches as not many others are creating video content about the topic, and sustainability is coming more into focus.

10. Software Reviews

With so many software products currently out there, another good YouTube niche to consider is doing software reviews. You can create a YouTube channel based on providing fair and comprehensive reviews about different types of software, and sub niches by focusing on software in specific areas (e.g., accounting, productivity, etc).

11. Make Money Online

Content about making money is one of the best YouTube niches since it’s a topic that everyone is interested in. You can create content on making money via digital marketing, using YouTubeSEO and YouTube ads to make money, and how to make money on various social media channels.

12. Technology and Gadgets

One of the most profitable niches on YouTube is content revolving around technology and gadgets. The competition is fierce for this one, as many channels are talking about tech, so it’s essential to distinguish yourself around the content you create. For example, you could focus on reviews, walkthroughs, or explanations of how different types of tech work. You could also look at other channels to identify missing gaps in content to make accessing YouTube audiences easier.

13. Makeup Tutorials

Makeup tutorials are one of the best niches for videos and have been another mainstay of YouTube for a long time. Many channels have gained a million subscribers and more by showing how to use makeup. You could focus on detailed looks or simple makeup tutorials that people can easily follow at home.

14. Fitness YouTube Channel

Fitness is one of the best YouTube niches and tends to be one of the most profitable YouTube niches currently out there. You can create follow-along fitness content such as HIIT and strength workouts, or create educational videos related to fitness and health.

15. Home Improvement

You can create videos on home improvement tips, advice, and DIY tutorials to help people take care of regular maintenance for their houses.

16. Cars YouTubeChannel

If you’re a car enthusiast, your YouTube channel can focus on creating videos around cars, including the latest car news and reviews, and answering user questions about cars and car maintenance.

19. Food YouTube Channels

Food is always a popular subject on YouTube, and there are many niches and YouTube business ideas to consider. For example, your channel could focus on specific cuisines, recipe videos, cooking advice, restaurant reviews, and other food-related topics.

The Importance of Choosing the Right YouTube Niche

Choosing the right niche on YouTube is crucial to ensure that you are attracting an engaged and consistent audience. It’s important to pick a niche that you are passionate about and that will attract viewers when you undertake digital marketing for your channel

By choosing the right niche, you can create videos that people will enjoy watching and help you build a successful YouTube channel. Here are 5 reasons why you should choose a YouTube niche:

Relevancy: Picking a profitable YouTube niche enables you to create focused and relevant content.
Engagement: Niching down makes it easier to build an audience that is interested in your content and continues to engage with it
Standing out: Rather than get lost in a sea of YouTube videos, having a niche helps you stand out from other YouTube channels.
Expertise: Having a niche positions you as an expert and allows you to connect with other content creators.
Revenue: You’re more likely to make ad revenue when you have a niche, as advertisers pay more to be featured on your channel. Plus, having a niche makes it easier to monetize your channel.

How to Choose a Niche on YouTube

Choosing a niche on YouTube is essentially all about you. What kind of content do you feel comfortable creating? And how willing you are to share videos within that niche. Here are some tips to help you decide on your YouTube niche:

Passion: It is essential to pick a niche that you are passionate about and that you can regularly create content for, as this will help you to reach and engage with your audience.
Something missing: Before selecting your niche, research the market to see what kind of content is already out there and how you can differentiate yourself
Potential audience reach: You might also want to consider the size of the niche and the possible audience you would reach within that niche against other competitors.
Focus on fresh ideas: If you’re looking to set your goal for a million subscribers or more, the best way to do this is by having fun with your content and thinking outside the box! Offer something unique to viewers to keep them coming back to you.

What Factors Factors Affect YouTube Channel Earnings?

If you’re wondering how much money do YouTubers make, the answer isn’t as straightforward as you might think. Ad revenue is generated based on advertising through Google AdSense and YouTube CPM rates.

Advertisers place as on YouTube videos via Google Adsense, and YouTubers are paid a certain amount per 1,000 ad views (YouTube CPM rates). However, to qualify for Google AdSense, YouTube channels need a certain number of subscribers and types of contet.

YouTube Niche

The niche you select, including the size of the audience and the competition, will affect how much your channel earns.

YouTube Video Topic

Once you select a niche, the number of views, subscribers, and type of content all play a role in the income generated by the channel,

Topic Intent

Whether the topic is closely aligned with YouTube SEO, including what users are searching for (I.e., their intent versus your topic) is important.

Length of the YouTube Video

The quality and length of the YouTube video also make a difference, as longer videos tend to be more valuable from an ad revenue perspective.

Location of the Viewer

Where viewers are located will also make a difference as Youtube pay for ad clicks is weighted against what location the viewer has.

Final Thoughts

Getting a million subscribers or more on YouTube is not impossible, but getting to that point requires consistency, diligence, and engagement. Selecting the right niche based on your interest and content creation abilities is essential, as is taking the time to engage your audience to grow your subscriber count and quality for YouTube monetization.


How do I Find YouTube Niches?

Finding a niche on YouTube means figuring out what kind of content you want to create and share with viewers. You can find a niche by researching popular topics and trends, looking at what other successful YouTubers are doing, and focusing on creating content on topics you are interested in and passionate about.

What is the Easiest Niche on YouTube?

The easiest niche on YouTube is the one you are most interested in and knowledgeable about, making it easier to create video content consistently.

Image: Envato Elements

This article, “The 19 Most Profitable YouTube Niches” was first published on Small Business Trends