Today most business owners and internet marketers outsource their link building to professional link building services. Professionals will do a better job in link building because this is time-consuming and is not exactly what will interest those who are not experts in it. Link building together with great content and basic SEO are the important things that can help your website attain high rankings in search engine results pages. There is a correct way of doing link building that will help your website to have high rankings; otherwise, your goals will not be achieved. If your website has low rankings in search engines, then traffic to your site will also be low, so don’t expect your business to grow.
Here are some of the things to look for in a professional link building service.
If you have backlinks in authoritative sites with high page ranks, then this also gives authority to your site. Even if you have a single backlink from a site with high page rank, it will give your site more authority than having a dozen of backlinks from low ranking sites. But, while this is true, your backlinks should not only come from sites with high page ranks. What is important is that your backlinks look natural and so it is important to add backlinks from low page ranking sites. Backlinks from sites with high page ranks are the ones that can help increase your rankings. This is why your link building services need to provide you with high page rank links.
The anchor text of a backlink is the clickable, highlighted part of the backlink. In you anchor text, one should find your keywords or keyword phrases. IF you have no targeted anchor text, then you link will not be effective SEO-wise. It is important for your link building service to add an anchor text to your backlinks.
There are sites which charge a fee after that first month if you want to keep linking your site and some link building services create backlinks on these sites. However, a more effective method of creating high pagerank backlinks is by making comments on blogs with high page rank. IF comments get deleted, make sure that your link building service replaces deleted comments the first month or so.
IF you want to have backlinks from websites that have a high value to search engines, then your link building services can get links of websites that have the .gov or .edu extensions. These websites are naturally authoritative since they are mostly educational or government oriented. Since these links are hard to get then your link building service can charge your more or don’t deliver them. You will have an extra bonus if your link building service is able to get them in your package.