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Nice article and a must read for anyone about to start a SaaS business. I used to be wondering what your thoughts are on a blended model? We’re in the pet business (an enormous market however niche on the same time). Solely 150K places but 100M folks in the US. We’re taking the method of, as an instance, Flies on Deer’s back. We are able to get to 15K places that generate $300 ARPA after which make another $300 ARPA from the 3K consumers they serve. They’ve a brand new operate known as Wix Shoutout which may assist you ship out newsletters Or you can use service suppliers equal business providers to Mailchimp or Fastened Contact which Wix can totally integrate into its platform (they’ve apps for these e-newsletter service suppliers once you go to their App Market – further discussions proper here ).