Ten Tips For Making The Most of Mother’s Day Marketing in 2023
According to the National Retail Federation, Americans are on track to spend about $31.7 Billion on Mother’s Day in 2023.
It’s estimated that we will spend about $246 per person on average this year. Mother’s Day is the second biggest shopping holiday in the US, after Christmas.
According to data collected by the NRF, Jewelry is the biggest leader for Mother’s Day gifting, with the sector enjoying a steady rise over the years to a total of $6.98 billion spent in 2022.
Second most popular gift: special outing, which racked up about $5.28 billion in sales last year.
While it may seem that Mother’s Day recipients are straightforward, there are many types of moms out there being gifted: Mother or Stepmother, Wife, Daughter, Sister, Grandmother, Godmother and even friends are among those that can expect gifts.
So what does all this Mother’s Day spending mean for you? The NRF reports that about 32{5c94e41db43f1643af886a760ed785f3e6f3e4efec1ac57b512d948d7f011ae0} of all American consumers look to retailers and brands for gift inspiration.
If you’re a retailer, focusing on displays, specials, and great jewelry selection is one way to maximize sales in your store.
Brands that sell in both stores and online can … Read More
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