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A weblog for Small Business Consultants and the distributors who serve them. Making sense of id data gathered by on-line and cellular tracking thus requires a degree of sophistication not but present in information assortment or available to these making choices with that data. To get beyond gross categorization such as individuals serious about air travel, folks with youngsters, music lovers, or those searching for information about Indonesia will require discovering methods to higher capture and perceive multiple identities and the flexibility to determine which are most salient to every individuals' lives and behaviors. Overcoming that complexity nonetheless stays elusive,…

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