In comparison to other types of businesses, if you talk about owners of software firms, it can be a challenge to be providing expert advice to them because you have to learn about some concepts in the field. Of the many topics, the most important will have to be software licensing as well as the technicalities that are part of such a sales and development area. However, aside from due diligence and legalities, there are still other aspects that software companies must pay close attention to increase their sales.
When it comes to the current market, if you want to increase your earnings then you either make more sales or charge your clients more for the value of the product that you have given them or even both. However, keep in mind that most software marketers and developers are making the mistake of concentrating too much on getting new clients instead of also thinking about their current clients. There are those that value referral systems where each of their users is given incentives right after their software is shared to others. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. That being said, here are some helpful tips to make sure that your loyal clients remain satisfied and make sure to recommend your software and positively review it.
1) Have a safe source code by making use of a software escrow
Software developers are often challenged when it comes to choosing between sharing or not sharing to their clients their own source code. The ultimate problem for them if they choose to share their source code to their clients is that they ma be posting them online. When this happens, then other software developers will be taking advantage of your source code by finding it and then modifying some of it. All of these things can happen in just a blink of an eye. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, that is actually the worst that can happen to you; nonetheless, that is something that is very possible and the same outcomes have been happening recently. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. In fortunate terms, you can now take advantage of online software escrow services that will help you reach a compromise with these scenarios. You just have to remember to go for high quality services that have proven time and again to be reliable.