NY Times Advertising introduces Pivotal

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The New York Times Company’s advertising team is introducing Pivotal, a new platform built for marketers seeking brand relevance and deep consumer insight on the most important topics today.The platform is supported by the Times’s rich audience data and extensive research, and delivers guidance and recommendations for brands to shape creative work and marketing strategies.The team behind Pivotal engaged in extensive research, interviewed journalists, experts, readers and adults across the U.S. and tapped into the New York Times’s vast first-party data to outline recommendations around six aspects, including:RaceClimateSexGenderTechMoneyErin Hennessy, executive director of insights for The New York Times said:“Pivotal offers…

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