Fast Company has undergone a redesign

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Mike Schnaidt, the creative director of Fast Company, writes about its redesign.Schnaidt writes, “We now have a stronger emphasis on branding. Our Next section features everything from a diagram of timber architecture to infographics on gene editing to a beautifully photographed Q&A with influencer chef Alison Roman. These pages make up just a few of Fast Company’s franchises: “Material World,” “Data Dive,” and “Master Class.” Because they are so integral to the Fast Company brand, we developed an icon system to give each an identity. And our Recommender section, which is brimming with product suggestions and life hacks from some…

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